Girisimcia Kademisi

• The new economy is a digital economy.
Throughout history, revolutions in a natural resource have enabled a new paradigm in tools (iron, bronze, steel), which led to new modes of wealth creation and social development. The new age could be aptly dubbed the age of sand. The affairs of commerce, business transactions, human communications, and the insights of science are all reduced to charges on particles of silicon or racing through glass fibers—both derived from sand.
The new media, the I-Way, and the new economy are all built on a strikingly simple thing. Ml information can be represented as either 1 or 0 which form the basis of the binary number system. Number 1 is represented as a 1; number 2 as a 10; number 3 as an ii, and so on. If all number can be described as is and Os, early thinkers concluded that a combination of is and Os could be used to represent the letter “a” and the letter “b”
the capital letter “A” and, for that matter, other kinds of information,
These is and Os can in turn be represented in a computer as the presence or absence of an electrical signal. The first computers could encode and translate numbers and, later, letters into is and Os by using vacuum tubes.  When the tube was on, this indicated a 1. When the tube was off, this indicated aa 1. Later, tubes were replaced by transistors that could be turned or off. These were, in turn, replaced by silicon chips in which the on or was represented by the absence or presence of a charge on a particle.
Over time, digitization was applied beyond numbers and letters. could he used to represent more and more types of information, such graphs and photographs. Furthermore, time-based media (which are static but which take time to present themselves) such as audio and video.

could be sampled and translated into bits. If, for example, the analog wave form of a human voice could be converted into a digital signal by sampling it a sufficient number of times, these bits could be stored in a computer or a digital storage device like a disk (as in the case of voice mail) and reconstructed back into an analog wave that your ear can hear.
In the old economy, information was analog or physical (or as Nicholas Negroponte likes to say “atoms”). People communicated by moving their physical presences into a meeting room, talking over an analog telephone line, sending letters made of atoms to one another, broadcasting analog television signals to homes, showing pictures developed at the local photo shop, exchanging cash or checks, playing records by the guidance of a stylus through some grooves on a record, publishing physical magazines purchased at a store or delivered by the post office, or projecting light through a physical film strip at a movie theater.
In the new economy, information is in digital form: bits. When information becomes digitized and communicated through digital networks, a new world of possibilities unfolds. Vast amounts of information can be squeezed or compressed and transmitted at the speed of light. The quality of the information can be far better than in analog transmissions. Many (different forms of information can be combined, creating, for example, multimedia documents. (If a picture is worth a thousand words, the right multimedia document retrieved at the right time is worth a thousand pictures.) Information can be stored and retrieved instantly from around the world, eventually providing instant access to much of the information recorded by human civilization. New digital appliances can be created that lit in your pocket (or smaller) and can have an impact on most aspects of business and personal life.
By comparing something as simple as the post office and its delivery of physical mail to the digital electronic mail systems of today (even though I may are relatively primitive), you can begin to understand the effect of digitization on the metabolism of the economy. The benefits of e-mail are not mist that messages move faster (approaching the speed of light compared
mail trucks). Nor that there is additional convenience in being able to scud messages with the flick of a keyboard to a distribution list. Nor that here is a permanent searchable record of communications. Nor that shadow functions,” like walking to the mail box or playing telephone tag,
reduced. Although all those benefits are real enough, the point is that e-mail is just the beginning of a whole new way of human collaboration. Product planners are working as a team from various locations. People can work just as effectively from home or their hotel room as they can in the office. Similar change is coming to every aspect of commerce, management, and learning throughout the economy. As text-based e-mail systems are replaced by multimedia mail—in which your message contains information in many forms, including video—the capacity of humans to communicate across time and space will be affected significantly